Run a loan campaign (activate a loan offer)

Mikopo Imesasishwa Toleo 1

Summary

Every day this campaign isn't live is a day a member with an urgent need borrows from a faster fintech lender instead of their own SACCO. Launch a ready-made loan offer to members you choose, then activate it so they start receiving it.

About 3 minutes · 7 steps. Also called: campaign, loan offer, QuickLoan campaign, member targeting, crafting offers, activate campaign.

Prerequisites

  • Your CAMS sign-in, with access to Campaigns. Wakandi ops publish recommended campaigns for your cooperative.
  • A loan product set up as a Credit Product Policy (CPP).
  • The start date, and your total lending budget.

Step-by-step

  1. Sign in to CAMS.
  2. In the left menu, click Campaigns, then Run Campaign. Recommended campaigns appear as a grid of cards.

The Run Campaign page with the Recommended campaigns grid: cards such as Activate QuickLoan, Church Contribution and Chapaa ChapChap
Figure 1: The Run Campaign page with the Recommended campaigns grid: cards such as Activate QuickLoan, Church Contribution and Chapaa ChapChap

  1. Click a card, for example Activate QuickLoan. The wizard opens with four steps: Select Members, Product and Budget, Messaging, Review & Activate.
  2. On Select Members, turn on a quick filter, or set criteria. These cover savings balance, share balance, membership duration, repaid loans, age, credit limit, days in arrear, outstanding loan and gender. Watch the Members matched count and tighten it if too high, then click Next.

The Select Members step: quick filters and criteria on the left, with the Members matched count and a preview of matching members
Figure 2: The Select Members step: quick filters and criteria on the left, with the Members matched count and a preview of matching members

  1. On Product and Budget, pick the Credit Product Policy (CPP) and check its interest rate, tenure and min/max loan. Set the Savings Multiplier (each member's credit limit is their savings times this number) and How much you want to lend out?. Expected earnings is an estimate. Tick Interest Upfront if you deduct interest at disbursement, then click Next.

The Product and Budget step: Credit Product Policy and Savings Multiplier under Loan product, and the lending amount slider with Expected earnings
Figure 3: The Product and Budget step: Credit Product Policy and Savings Multiplier under Loan product, and the lending amount slider with Expected earnings

  1. On Messaging, pick a Start date and an optional End date, check the channels (USSD, Mobile, SMS), then click Next.

The Messaging step: the Schedule section with Start date and End date, and the Channels checkboxes for USSD, Mobile and SMS
Figure 4: The Messaging step: the Schedule section with Start date and End date, and the Channels checkboxes for USSD, Mobile and SMS

  1. On Review & Activate, check Members targeted, the dates and the schedule preview, then click Activate campaign.

The Review and Activate step: members targeted, start and end dates, the schedule preview, and the Activate campaign button
Figure 5: The Review and Activate step: members targeted, start and end dates, the schedule preview, and the Activate campaign button

Note: Let the activation progress dialog finish, and don't click Activate campaign twice. Members receive the offer on the chosen channels from the start date, and your run appears under Campaigns → Active Campaigns. See Track and manage your campaigns.

Common pitfalls & FAQ

  • The gallery is empty or won't load. Click Retry. If there are still no cards, Wakandi ops have not published one yet.
  • A card says Not eligible. Your cooperative can't run it. Pick another card, or ask an administrator about the eligibility rules.
  • Next is greyed out. The step isn't valid. Select Members needs at least one match, Product and Budget needs a policy and an amount, and Messaging needs a Start date. An end date must fall after the start date.
  • The CPP search finds nothing. Try another search word, or check the product setup under Settings.
  • I can't untick USSD or Mobile. They are usually locked on for Quick Loan campaigns. SMS is the one you choose.
  • There's no "QuickLoan" product to pick. QuickLoan is the campaign. Back it with one of your own loan products, listed as Credit Product Policies.
  • My settings disappeared. Leaving the page discards an unfinished form. Start again from the card on Run Campaign.
  • The stepper skipped Product and Budget. Some products don't need it and go straight to Messaging.

Rudi kwenye kozi: QuickLoan